Privacy Policy

Last updated: 4 July 2026

This Privacy Policy explains how True Balance Advisors ("True Balance Advisors", "we", "us" or "our") collects, uses, discloses, and safeguards personal information when you visit our website, use our services, or otherwise interact with us. We are an e-commerce accounting and GST compliance firm based in India and we are committed to protecting your privacy and handling your personal information in a lawful, fair, and transparent manner.

By using our website or engaging our services, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with any part of this Privacy Policy, please discontinue use of our website and services.

1. Scope and Applicability

This Privacy Policy applies to personal information that we collect:

• Through our website and any related subdomains;
• Through online forms, email, phone, messaging applications, and other electronic communications;
• When you engage us to provide accounting, bookkeeping, GST registration and filing, e-commerce accounting, compliance, advisory, or related professional services;
• From third parties, where permitted by law.

This Policy is intended to comply with applicable data protection and privacy laws in India, including relevant provisions of the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as amended from time to time. To the extent applicable, we also take into account global best practices for data protection.

2. Information We Collect

We may collect the following categories of information, depending on how you interact with us and which services you use.

2.1 Information You Provide Directly

• Contact details: Name, business name, designation, billing and mailing address, email address, phone number, and other contact information.
• Account and profile information: Login details (username, password), preferences, and communication choices when you create an account or subscribe to our services.
• Business and financial information: GSTIN, PAN, business registration details, bank account details (where necessary for providing services), invoices, transaction records, sales and purchase data, financial statements, and other accounting records.
• Compliance information: Documents and data necessary for GST registration, filings, tax computations, reconciliations, regulatory submissions, and other compliance activities.
• Support and communication records: Information contained in emails, messages, calls, support requests, feedback, testimonials, and any other communications with us.
• Marketing and event information: Information you provide when you subscribe to newsletters, respond to surveys, participate in webinars, events, or promotions.

2.2 Information Collected Automatically

When you visit our website or use our online tools, we may automatically collect certain information using cookies, log files, and similar technologies, including:

• Device and usage information: IP address, browser type and version, operating system, device identifiers, referring URLs, pages viewed, links clicked, time spent on pages, and the dates and times of your visits.
• Analytics data: Aggregated or pseudonymised statistics about website usage, generated through analytics tools or server logs.

2.3 Information from Third Parties

We may receive information about you from third parties, such as:

• E-commerce platforms and marketplaces with which your business is integrated;
• Payment gateways and financial institutions, to the extent required for reconciliation and accounting;
• Publicly available sources, government portals, and regulatory databases, as required for compliance and due diligence;
• Referral partners, professional advisers, and other service providers who may share information with us in the course of providing services to you.

3. Legal Basis for Processing

Where required by applicable law, we process your personal information on one or more of the following legal bases:

• Performance of a contract: To provide our services to you or your organisation and to fulfil our contractual obligations.
• Compliance with legal obligations: To comply with tax, accounting, regulatory, and other legal obligations under Indian law.
• Legitimate interests: To operate, improve, and secure our business, prevent fraud, manage our relationship with you, and protect our rights, provided that such interests are not overridden by your rights and interests.
• Consent: Where we rely on your consent for specific processing activities, such as certain types of marketing communications. You may withdraw your consent at any time as described in this Policy.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage services: Deliver accounting, bookkeeping, GST registration and compliance, e-commerce accounting, advisory, and related professional services; set up and manage client accounts; process transactions; and perform reconciliations.
• To communicate with you: Respond to enquiries and support requests; send administrative information such as confirmations, invoices, statements, technical notices, service updates, and security alerts.
• To perform analytics and improvements: Monitor and analyse usage trends, improve our website, products, and services, and develop new offerings and features.
• To ensure security and prevent fraud: Detect, investigate, and prevent fraudulent transactions, unauthorised access, and other illegal activities; protect our rights and the rights of our clients and partners.
• To comply with legal and regulatory requirements: Maintain records required by tax, accounting, company law, and other applicable regulations; respond to lawful requests and legal processes.
• To send marketing communications: With your consent where required, send you updates, newsletters, promotions, and information about services that may be relevant to you. You may opt out of marketing communications at any time.

5. Cookies and Similar Technologies

We use cookies and similar technologies on our website to improve functionality, understand usage, and enhance your experience.

5.1 What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites recognise your device and remember certain information about your visit.

5.2 Types of Cookies We Use

• Strictly necessary cookies: Essential for the operation of our website and to enable core features such as secure login and navigation.
• Performance and analytics cookies: Help us understand how visitors use our website so that we can improve performance and content.
• Functionality cookies: Allow the website to remember your preferences and provide enhanced, personalised features.

5.3 Managing Cookies

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or notify you when a cookie is being placed on your device. If you choose to disable cookies, some features of our website may not function properly.

6. Data Storage, Retention, and Security

We take reasonable and appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction.

• Storage: Your information may be stored on secure servers, cloud infrastructure, and systems operated by us or our trusted service providers, primarily located in India or in other jurisdictions that provide an adequate level of protection, where permitted by law.
• Retention: We retain personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with legal, accounting, or reporting obligations, to resolve disputes, and to enforce our agreements. When information is no longer required, we will take reasonable steps to delete, anonymise, or securely destroy it.
• Security practices: We implement measures such as access controls, encryption where appropriate, secure transmission protocols, regular backups, and internal policies and training to help safeguard data. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with third parties only in the ways described in this Policy and as permitted by law.

• Service providers and processors: We may share information with trusted third-party service providers who perform services on our behalf, such as cloud hosting, data storage, analytics, payment processing, IT support, and professional advisors. These parties are bound by contractual obligations to keep your information confidential and use it only for the purposes for which we disclose it to them.
• E-commerce and integration partners: Where necessary to provide e-commerce accounting and GST compliance services, we may receive or share data with marketplaces, payment gateways, and integration tools, in accordance with their terms and applicable law.
• Legal and regulatory authorities: We may disclose information to law enforcement agencies, regulators, courts, or other public authorities when we believe disclosure is necessary to comply with applicable law, legal process, or governmental request, or to protect our rights or the rights of others.
• Business transfers: In connection with any merger, acquisition, restructuring, or sale of all or part of our business or assets, your information may be transferred as part of the transaction, subject to confidentiality obligations and applicable law.
• With your consent: We may share your information with third parties when you authorise us to do so.

8. International Transfers

Your information may be transferred to and processed in countries other than India where our service providers or partners are located. When we transfer personal information outside India, we take steps to ensure that appropriate safeguards are in place, consistent with applicable legal requirements, to protect your information.

9. Your Rights and Choices

Subject to applicable law, you may have the following rights in relation to your personal information:

• Access: Request confirmation of whether we process your personal information and obtain a copy of the information we hold about you.
• Correction: Request that we correct or update inaccurate or incomplete personal information.
• Deletion: Request deletion of your personal information, subject to our need to retain certain data for legal or legitimate business purposes.
• Restriction: Request restriction of processing in certain circumstances.
• Objection: Object to certain types of processing, including direct marketing, where permitted by law.
• Withdrawal of consent: Where processing is based on consent, withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, please contact us using the details provided in the Contact Us section below. We may need to verify your identity before responding to your request. We will respond within a reasonable period and in accordance with applicable law.

10. Children’s Privacy

Our website and services are intended for businesses and individuals above the age of 18. We do not knowingly collect personal information from children under the age of 18. If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take steps to delete such information.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices or the content of such third parties. We encourage you to review the privacy policies of any third-party sites or services before providing any personal information.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this Policy and, where required by law, provide additional notice.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or our handling of your personal information, you may contact us at:

True Balance Advisors
Email: info@truebalanceadvisor.com
Phone: +91 8000490280

We will take reasonable steps to address your concerns and respond in accordance with applicable legal requirements.